The Blue Coat Channel Advantage Program is designed to drive compelling top- and bottom-line growth opportunities for Blue Coat partners as they deliver greater business efficiency, effectiveness and competitiveness.

Channel Advantage Partners consist of worldwide partners that resell Blue Coat solutions and services, such as Solution Providers, System Integrators, Value-added Resellers and Distributors. The Blue Coat Channel Advantage Program encompasses the tools and programs partners need to be successful selling Blue Coat products and services. Channel Advantage Partners benefit from margin protection, cooperative sales planning, marketing, and technical support.

Why Partner with Blue Coat?

• Broad Market Leadership
• Superior Solutions for Customers
• Higher Partner Profitability
• Exceptional Services Opportunity

Blue Coat strengths include “shorter sales cycles and higher close rates.” The opportunity for partners is a “share of wallet, brand positioning and follow-on business.”
– Institute for Partner Education Development (IPED) Profitability Study, January, 2010

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